Alexander ‘Beetle’ Rhind is a diverse photographer, highly experienced in commercial projects with a portfolio spanning sports, outdoor, automotive, lifestyle and fashion campaigns.
Raised in rural North Devon between the moor and the sea, Beetle had a somewhat feral childhood spent mostly outside that instilled in him a deep love for sports, adventure and the great outdoors which has in turn undoubtedly informed his photographic style and career trajectory.
His imagery radiates drama and narrative, focussing on the hero within and creating dynamic and emotive moments, whether in a studio environment or on location. Wherever he shoots, his skill in crafting images and motion pieces with beautiful composition and lighting shines through.
Beetle brings a relaxed and collaborative atmosphere on set, working on various scale productions from the most skeleton of crew to full scale stills and motion sets.
Connect
Commercial
Adidas / Asics / Audi / BBC / Bentley / BMW / Cotswold Outdoor / Craghoppers / Frahm / Gillette / Gymshark / Jaguar / Land Rover / Lotus / Mazda / Mini / McLaren / Nivea Men / PHD / Porsche / Rapha / Red Paddle Co / Runners Needs / Snow + Rock / Speedo / VW / Virgin Active / Vulpine
Editorial
Cyclist Magazine / Esquire / FT Magazine / The Jackal
Awards
Graphis Annual, GOLD, 2024
Association of Photographers, Finalist, 2019