Alexander ‘Beetle’ Rhind was raised in rural North Devon between the moor and the sea. A somewhat feral childhood spent mostly outside instilled in him a deep love for sports, adventure and the great outdoors which has in turn undoubtedly informed his photographic style and career trajectory.

His imagery radiates drama and narrative whether in a studio environment or on location, hanging out the back of a van halfway up a mountain.

Beetle’s imagery focuses on the hero within, creating dynamic and emotive moments through a relaxed and collaborative atmosphere on set.


Adidas, Asics, Audi, BBC, Bentley, BMW, Cotswold Outdoor, Cyclist Magazine, FT Magazine, Gillette, Gymshark, Jaguar, Land Rover, Mazda, McLaren, Nivea Men, PHD, Porsche, Rapha, Red Paddle Co, Runners Needs, Snow + Rock, Speedo, The Jackal, VW, Virgin Active, Vulpine,

Association of Photographers, 2019

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