Sarah Cresswell – STOPTOBER

Public Health England publish a new print campaign for STOPTOBER photographed by Sarah Cresswell, encouraging the nation to quit smoking.

Agency – M&C Saatchi
Executive Creative Director – Ben Golik
Creative Director – Tom Kennedy
Art Director – Becky Brice & Sara Mullane
Retouching – Vahakn Vorperian at The Retouchers
CGI – Simon Allen
Stylist – Mim Quin Harkin
HMUA – Julia Wren