ASICS partners with mental health charity Mind, poet and mental health activist Charly Cox on new initiative: A Poem To Move The World, commissioning Beetle Rhind to create campaign imagery and motion.
While exercise has been proven to be beneficial to mental health, 81% of Brits say they need extra motivation to get moving. Titled ‘ Nothing Feels Better’ the new spoken word poem by Charly Cox has been specifically created to motivate more people to move and boost mental wellbeing. Accompanied by serene campaign visuals by Beetle Rhind, the uplifting lyrics were inspired by the post-exercise feelings of thousands of people around the world. The track has been composed using scientifically-proven techniques to energise and elevate mood.