Sarah Cresswell – Lidl Toy Bank

Lidl launch their 2024 Christmas charity toy bank campaign with motion and stills by Sarah Cresswell.

Speaking about the campaign, Sarah shares “I recently had the pleasure of shooting the stills and directing the video for a heartwarming “Toy Bank” campaign for Lidl. The goal was to capture the wonder of Christmas while encouraging children to donate their toys to those less fortunate by dropping them off at Lidl. In a world where we often have too much, I jumped at the opportunity to promote giving love rather than buying more things.“⁠

Photographer and Director: Sarah Cresswell
Style: Alice Timms  
Production: Swerve Represents 
Grade: Paul and V at The Retouchers 
Photo and Video Crew: Miriam Strong, Jonny Greenwood, Amar Gill
Casting: Fiona Watson at Street Cast
Agency: Accenture Song
Studio: Motel Studios